The Power of Out of Home Advertising during the Holidays

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“Our own research showed that 56% of consumers use their local high street at Christmas and almost half of shoppers spend a great deal of time thinking about gift purchasing while on public transport..”

-Simon Harrington via “The Warc Blog.”

 Christmas is an essential time for driving outdoor advertising! Spirits are high and with a buzz of festivities to attend to and presents to buy, the Holiday season is definitely prime time for marketing to customers outside their home.  Especially in Australia, where our Holiday time coincides with out Summer season, the amount of consumers spending time outdoors during December and January is massive.

At Shipley Brown Media we offer digital sites that have the ability to change creative images as much as you like; this is especially helpful if you consider running real time sales and specials during the countdown to Christmas, for example. It is also a known concept that traffic is increased during the busy holiday period, leaving more time spent in the cars and on the roads where our stock of static and digital billboards are strategically placed waiting to entertain the minds of the travelling consumers.

We also have the Sydney Harbour Ferries as part of our fleet and it is safe to say the amount of passengers travelling on the Sydney ferries over the holiday season massively increases.  During the holiday season, the ferries are an enjoyable and safe alternative to get to your Christmas parties! Advertising on our panels through out the entire fleet of the Sydney Harbour ferries is a sure way to get your product noticed.

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Shipley Brown Media thrives on modern and real time approaches to outdoor advertising. The holiday season is an exciting time for new ideas, concepts, and out of the box marketing …anything we can do to enhance the out of home advertising experience is in our nature!

Merry Christmas & Happy 2016 to all!

Tradie Media has launched with Shipley Brown Media!

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Target Tradies is now part of our out of-home-inventory! This is a unique advertising opportunity reaching the cash rich Australian Tradie Market.  Positioned on active construction sites there is no audience wastage.  Advertising panels are positioned in site ofices, lunch rooms, and wash rooms required on building sites.  These positions provide dwell time viewing for construction workers on their breaks and on site arrival.  According to the BT Australian Financial Health Index, Tradies are the biggest spenders in Australia- spending more than doctors & lawyers on food, medical, childcare, and schooling.  There are over 10,525 assets available nationally.  We are excited about this new advertising opportunity to offer to clients.